Akayism. Your only protection," reads a liberated billboard in the
Stockholm subway. Faces in the waiting crowd glance and wonder. Should I
know more about Akayism? Exactly who is my Akayist candidate?
There is only one, and while he may be campaigning, he's not running
for office. Akay is a young Stockholm artist, and the streets of the
Swedish capital are his ever-expanding gallery. "Stockholm is too boring,"
says Akay. "As soon as the city comes to life, they try to sweep away any
sign of creativity."
Akayism is about confusion and beauty and reclaiming the streets.
Akay's work is semiotic guerrilla warfare that serves no other agenda than
the idea that public space belongs to public expression. "I just want to
make people think and wonder," he says. "If there actually were an obvious
ideology behind Akayism, people wouldn't need to reflect the way they do
now."
A former graffiti artist, Akay's approach is methodical. He wears the
apparel of a professional bill-poster, and has acquired a set of keys to
access the subway system billboards. He has also emerged as a timely
critic: last year, Stockholm was proclaimed the latest epicenter of cool
by Wallpaper and Newsweek. Gone is the image of stoic Scandanavians in a
Moscow-gray landscape. The new Swedish symbol is the young and wealthy
digital entrepreneur, cell phone tucked against an ear.
Simultaneously, Stockholm's civic leaders have taken aim at the likes
of Akay. City hall has launched a campaign to clear the streets of illegal
posters, the marketing channel of alternative culture. More room is being
made for the corporate voice, more public space turned over to private
interests.
Last year, wide-screen TV advertising began appearing in the subway.
Street artists redoubled their efforts to present alternatives to
commercial memes. "Always Coca-Cola," chimes the familiar TV polar bear.
"I want my planet back," responds the Akay poster.
Source of Article
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